Shaanxi’s Lantian County Realized Leap-forward Development

2017-03-17 18:08:14 , Source : The Government Website of Shaanxi Province

Square in the village in Qingping Village, Bayuan Town of Lantian County, Shaanxi Province. Qingping Village is one of the biggest administrative villages in Bayuan Town, it’s situated near to hills and rivers, there are some well conserved relics in the village, including the traditional rural residences of Central Shaanxi, the unique pine tree liking the dragon’s head and the ancient hinny path of Ming and Qing Dynasties. In recent years, it’s the destination of many tourists to travel benefited from the development of global tourism.

The Lantian County in Xi’an city of Shaanxi Province, located at the foot of the Qinling Mountain, had limited industrial and agricultural development due to bad natural conditions so that many villagers had to work in other places. These years, Lantian County looked for a new way to explore folk culture resources and aimed at the road of “global tourism” based on the landscapes.

In 2016, the tourism income of Lantian reached over 3 billion with growing by over 600% year-on-year by opening all the county scenic spots for free and implementing a series of cultural tourism projects, which has become the local pillar industry.

The spanning development of tourism has not only brought crowded visitors and returned villagers, but also promoted investment projects and inspired the developmental vitality.

Square in the village in Qingping Village, Bayuan Town of Lantian County, Shaanxi Province. Qingping Village is one of the biggest administrative villages in Bayuan Town, it’s situated near to hills and rivers, there are some well conserved relics in the village, including the traditional rural residences of Central Shaanxi, the unique pine tree liking the dragon’s head and the ancient hinny path of Ming and Qing Dynasties. In recent years, it’s the destination of many tourists to travel benefited from the development of global tourism.

Rediscover the way out: to open all scenic spots in the county free of charge

Lantian is located at the north side of the deep Qinling Mountain near the Xi’an city. For a long time, the location advantage failed to be changed into economic advantage and the development was relatively lagging without characteristic among counties of Xi’an.

“Lantian was well-known for the cook in history. Many villagers learned the cooking skill and then went out to work for living. It means this place can’t feed the people here.” said by Chen Shunli, magistrate of Lantian County.

According to related information, there are 133 thousand workers to work in other place, causing more than 5300 stay-at-home children and over 12 thousand stay-at-home elderly. Besides, many investors are reluctant to invest here since they think Lantian suffers poor development foundation and conserved view.

In recent years, Lantian County reviewed the domain resources: it’s near the Qingling Mountain with a favorable eco-environment, thick historical and cultural heritage and convenient traffic, and has blended in the half an hour economic circle of Xi’an. It’s also famous of “hometown of ape man” and “the hometown of jade”. Since the ancient times, many great classics of ancient writers such as Wangwei and Hanyu have worked many beautiful poems here, and it’s the location of novel “White Deer Prairie” by Chen Zhongshi. Therefore, global tourism is the best way for Lantianto to break through.

The unique traditional rural residences of Central Shaanxi in Qingping Village, Bayuan Town, Lantian County, Shaanxi Province. Qingping Village is one of the biggest administrative villages in Bayuan Town, it’s situated near to hills and beside rivers, there are relics which have been relatively well preserved including the traditional rural residences of Central Shaanxi, the unique pine tree like the dragon’s head and the ancient hinny path of Ming and Qing Dynasties. In recent years, it’s the destination of many tourists to travel benefited from the development of global travel.

According to the introduction of Wang Yangjun, director of Administration of Culture and Sport and Broadcasting, in recent years, Lantian County has invested 43 million to build 5 scenic parking lots, 4 standardized tourist service centers and 21 tourism public toilets; invested 420 million to start 5 tourist roads construction including White Deer Prairie tourism special line to promote service and bearing capacity. It has conducted a comprehensive treatment on the Yukou of Qinling Mountain, the villagers around and round-the-mountain roads to build Qining Mountain green landscape demonstration corridor. At the same time, Lantian constructed and demonstrated a group of characteristic small towns and villages including hot spring town and Qingping Village of Bayuan Town; introduced and implemented tourism projects as White Deer Prairie Folk Customs Village and White Deer Prairie Cinema City.

The Lantian County government decided to open all the county scenic spots for free from “The May Day golden week” in 2016 on the basis of a series of measures makes the tourism framework of Lantian clearly gradually and poise to act.

Chen Shunli said: “all the county scenic spots opened for free mean the loss of over 8 million ticket income each year. But the flood of visitors during the May Day holiday showed us that the decision is right.”

The unique traditional rural housing of Central Shaanxi in Qingping Village, Bayuan Town of Lantian County, Shaanxi Province. Qingping Village is one of the biggest administrative villages in Bayuan Town, it’s situated near to hills and rivers, there are some well conserved relics in the village, including the traditional rural residences of Central Shaanxi, the unique pine tree liking the dragon’s head and the ancient hinny path of Ming and Qing Dynasties. In recent years, it’s the destination of many tourists to travel benefited from the development of global tourism.

Qingping Village, one of the biggest administrative villages in Bayuan Town of Lantian County, has 5 groups of villagers and over 1500 villagers. For a long time, the Qingping Village suffered more villages and less lands so that many villages had to work in other place. These years, however, a contrast case appears: some “cooks” worked in other place come back for rural home inns continually.

Pan Zhihong, 50 years old, is the first person to open the rural home inn in Qingping Village. When backing home in 2015, he found tourist industry was promoted and Qingping Village was conserved and developed specially due to its complete appearance of village in central Shaanxi and unique landscapes.

Tourists are enjoying life in folk customs village in White Deer Prairie in Lantian County, Shaanxi

With working experience for over 30 years, Pan Zhihong thought it was a good opportunity, so he reconstructed his house as rural home inn. He said “I am a “cook”, so I can cook. Many tourists came here when it was started in May Holiday in 2015 and my inn was too small so that I had to buy beddings and arranged them in other houses. More than 300 tourists for foods and dorms a day can be accepted at most.”

The villagers accepted tourists arranged by Pan Zhihong started the rural home inns these years. Pan Zhihong said “in spring and summer, many villagers from Bayuan Town come here to sale their goods, liking a market. At present, there are many tourists coming to my rural home inn in the hot season and booking in advance is required. My net income in 2016 is more than 100,000 Yuan.” Besides good income, what makes Pan Zhihong happy is that he can stay with families and childrens instead of working in other places.

Li Xiangqi, head of the village neighborhood committee of Qingping Village, said that tourists to the village are in an endless stream and more than 20 rural home inns are opened within two years. Enthusiasm of villagers on developing tourist is very high and more and more original villagers come back so that the village is alive.

Some tourists are tasting special foods in folk customs village in White Deer Prairie in Lantian of Shaanxi

Lucy, a tourist from England, is hanging around the traditional buildings and streets of Central Shaanxi in White Deer Prairie Folk Customs Village of Lantian. “I like buildings and foods here very much, because they can show the history and culture of China; I like the way to people here as well, it’s very enthusiastic and sincere.” said by Lucy.

Similarly, many tourists come here for the free ticket, but then become frequent tourists due to attracted by the scenery, culture and food here. According to the statistics by the tourism authority, 2016 was the opening year of the “global tourism” of Lantian, which realized explosive growth. It served 13 million person-times tourists and the tourism income reached 3.52 billion with growing by 416% and 648% year-on-year respectively. “The global tourism of Lantian got a flying start in 2016, and the “opening attempt” was very practical apparently. Lantian has held the tourism “golden bowl” indeed, said Wanghui, the Propaganda Minister of Lantian County Party Committee.

According to the statistics by the Lantian County government, in the first three quarters of 2016, the ubiquitous tourism furnished employment of rural residents to more than 22 thousand which including over 3 thousand low-income families. The per capita disposable income of permanent rural residents reached 8981 Yuan with growing by 688 Yuan year-on-year which tourism boosted income over 500 Yuan.

In the past, many investors bypassed Lantian, however, the situation has reversed nowadays, and many tourist projects takes Lantian as the invest “land of treasure”. In 2016, 17 tourist projects have been implemented with total invest reached 11.9 billion. “Some investors said, they saw the government has changed ideas and responsibility from the opening all the county scenic spots for free, so they are willing to cooperate.” said by Wanghao, the Lantian County Party secretary, “the global tourism has abounded in the villagers, explored the way, brought business opportunities and inspired the fast developmental vitality of Lantian”.